12 Ways Consumers Turn Green Intentions Into Green Actions - Sustainable Business Forum

Category: Green Consumerism
Date: 2011-09-07 12:51:45
URL: http://bit.ly/o7KmAX

12 Ways Consumers Turn Green Intentions Into Green Actions Sustainable Business Forum 82% of consumers have good green intentions, but only 16% are dedicated to fulfilling these intentions, according to an Ogilvy study. This puts 66% in what is called the Middle Green , a group that is neither active environment crusaders nor ...